Scientific evidence from the Detroit Free Press that you can't go bankrupt underestimating the public:
Amid a crummy Michigan economy and a crumbling music industry, ICP's achievement stands out. Enjoying the top revenues of its career, the group now commands an entertainment empire that pulls in up to $10 million annually: Wrestling exhibitions. An annual 20,000-person festival called the Gathering. Comic books. DVDs. A second feature film, "Big Money Rustlas," due in January. A twice-weekly Web radio show.
Ten million dollars every year. The Insane Clown Posse. And I've checked, they're not running a dry cleaners or anything on the side.