Robbie Williams is not afraid of being cheesy

There's perhaps nothing cheaper than using local radio to propose to your girlfriend - sure, the first couple of times, popping up on air and saying 'Elmer, will you marry me?' was cute; now, it's become a cliche and has the air of someone too mean to buy an upside-down pineapple cake to hide a ring in.

It's no wonder Robbie Williams would do it, although his 'people' are now rushing to make clear that his proposal on an Australian radio station was "just a bit of fun". Except for the listeners.