Sub Pop, KEXP link up

Given that times are meant to be so hard for music businesses, it always comes as a surprise to hear that people are, of course, still launching labels.

Like SubPop, who have linked up with KEXP to launch an imprint dedicated to The Best Ambiance's mix of pop from various nations across Africa.

They've already signed an act, too - Bassekou Kouyate & Ngoni Ba. They played the G8, which I guess means they'd managed to become as important as Bono without a US record deal. They sound like this: