Sunday, November 22, 2009

Wells Fargo crush Essex swing band

"You would think they would have something better to do" observes Dave Bronze, bassist with the band that used to be called Wells Fargo until the bank of the same name got in touch.

Yes, apparently, Wells Fargo thought there might be people getting confused by a swing band playing in East Anglia and a US bank.

There's the usual old cant from Wells Fargo about "protecting the brand" - although it's perhaps a bit insulting to the customers of the bank to suggest that they're so dense that, if by some chance they found themselves outside a pub on the Colchester bypass on a Saturday night promising "Wells Fargo tonight", they'd be rushing inside to sort out their direct debits.

Wells Fargo are now simply Fargo. Let's hope the ID card company of the same name doesn't find out.

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