There was something to be said for the Rage Against The Machine Christmas campaign - it felt like a genuine, grassroots attempt to organise people into a 'none of the above' vote for a Christmas number one.
Sure, it was utterly pointless and contained a nub of self-defeat about its very existence, but anything that was making people hyperventilate and send emails saying it makes you seem "like a grouchy spoil sport" couldn't be all bad.
But today, Tom Morello has joined in, squishing the last specks of joy out of the campaign:
Morello has lent his support to the campaign, using Twitter to voice his approval.
"Rage's 'Killing In The Name' & The X Factor's goofy Christmas single are neck and neck for num one spot on UK chart," he wrote. "England! Now is your time."
Oh, for god's sake, Tom, it's not about you. The point was meant to be it's 'anything else', not your specific song. On the same label as the goofy Christmas single.
There are a few moments joy to be wrung from wondering how Fearne and Reggie on the Christams Top Of The Pops would cope with the awkward gear change from the Christmas number one to warming up audiences just switching on for the Queen's Christmas Message, but that's about as far as the joy goes.
Meanwhile, in a room somewhere in London...
- You mean our plan worked?
- It worked.
- People really are talking about it as a battle?
- They really are.
- And buying loads of copies of Rage...
- In similar quantities to the number of copies of Joe, thereby doubling Sony's Christmas sales? Yes.
- And it looks like a real race?
- It does, yes.
- Well, it's true. Just a couple of weeks after we were putting articles in the paper bemoaning how nobody voted on the Christmas number one any more, this has totally changed things. People are rushing through our doors to make wagers.
- We're selling double singles, when Joe wins the number one he'll look like someone winning a battle rather than a gameshow contestant who's won a prize... and...
- ... we're making millions on wagers.
- Everyone's a winner. All for something I got one of my interns to knock up on Facebook in a lunchtime, and a couple of calls to the press
- You, sir, are a genius, Mr. Cowell.
- And, you, sir, are a pleasure to do business with, Mr. Ladbrokes.
- You know that I'm not actually called Mr Ladbrokes, don't you?