If there's one thing that Gennaro Castaldo knows about, it's... uh, pop-up book stores at interior design shows. Apparently:
The Ideal Home Show Book Club will take place during the whole 17-day event, in Earls Court, at which some 250,000 visitors are expected. The Club is being organised by former Cassell publisher Mathew Clayton on behalf of the show's organiser's Media Ten, and run in conjunction with HMV.
HMV spokesperson Gennaro Castaldo said: "The pop-up shops we opened around the country for Christmas attracted a great deal of interest, but we have also been trailing smaller entertainment-based formats that are more suited to exhibition events, and we are very pleased to bring our entertainment offer to the Ideal Home Show."
It's not entirely clear why HMV are doing this under the HMV badge, when you'd have thought their Waterstones brand would have been a better fit. Perhaps they've got the HMV signage sitting round and don't want to lash out for Waterstones signs too?