Even Iggy admitted that his Swiftcover adverts were awful - "embarrassing" was his actual word, I think - but they're still happy to throw cash at him, so he's making new adverts which appear to rip off Frank Sidebottom quite badly:
Swiftcover.com's marketing director Tina Shortle said he was still keen to work with the company on their 2010 campaign.
"Iggy loved the fact that last year's campaign stirred up a lot of emotion, so this year we've played on the controversy with even more irreverent humour," she said. "The introduction of 'Little Iggy' allowed Iggy to play against type and become the chilled-out, golf-playing rock star whilst 'Little Iggy' causes havoc."
You know he does. He really does.