The BBC Trust report into the future of Radio 2 and 6Music has just been published. Much to explore in there, but the headline is that the Trust aren't suggesting 6Music be closed. Indeed:
The station must raise awareness and grow its audience. In doing so it should also seek to attract enthusiasts of alternative popular music from audience groups which are currently less likely to listen, particularly older listeners.
Audiences believe that 6 Music offers something which is not available on other radio stations and analysis shows that there is very little song overlap between Radio 2, 6 Music, Radio 1 and commercial radio.
The challenge for 6 Music will be to grow its audience without changing the aspects which currently set it apart from other radio stations. One of the ways the station should do this is by ensuring presenters are not only popular but also have musical credibility to act as trusted guides for alternative music enthusiasts.
In other words: even the BBC Trust didn't think George Lamb was right for the station.
Marc Riley for breakfasts, then?