Arcade Fire: singalong for charity

In another piece of nifty fundraising, The Arcade Fire have licensed Wake Up to the NFL. The NFL will get to use the song during the Superbowl; the resultant cash will go to help Haiti.

Not quite sure that yer average Sports Fan is really going to enjoy bellowing about how we grow up but our hearts get torn up. Perhaps the idea is to encourage sales of Budweiser by encouraging Americans to drown their sorrows.