Thursday, March 11, 2010

I'm wearing Winehouse

Given that Amy Winehouse has struggled to scrape enough songs to make a decent two-sided-single, you'd have thought that she'd have more than enough to keep her busy. But it turns out not, as - alongside "managing" that record label with just the one relative on the books - she's now branching out into fashion.

Or clothes, at least:

Amy Winehouse is to bring out her own clothing collection as part of a collaboration with the Fred Perry label, it was announced today.

"I'm really excited – we've been working on it for a while and it's great to see it finally come to fruition," the singer said.

The 17-piece retrocollection will consist of capri trousers, cardigans and mini-dresses.

But please don't run away thinking that this is simply a marketing marriage of convenience:
"Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand," the Fred Perry marketing director, Richard Martin, said.

She's always been waking up for years with mascara all over her face and her hair full of twigs, of course, but that hasn't got either L'Oreal or the Forestry Commission on board.

It's easy to be cynical about celebrity fashion ranges, suspecting that the big name does little more than say "how about trousers?" and then pockets a big cheque. But Amy has been really really really at the heart of the process:
"We had three major design meetings where she was closely involved in product style selection and the application of fabric, colour and styling details."

Three meetings? As many as that? Clearly, that's probably one more meeting than you'd actually need to properly design a full range of clothing, but let's be fair: she's not a trained designer.


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