NME extends brand a little further

The NME has decided the time is right to launch a festival, the NME weekender.

With this sort of brand extension craziness, surely it can only be a matter of time before the NME starts to sit down the musicians taking part in its events, interviews them, and comes up with some sort of publication to put them in?

The weekender is planned for Camber Sands in November. Let's hope they give away free copies of the magazine - just right for shoving up your shirt to take the edge of that cold, coastal wind.