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Gennaro Castaldo Watch: An astonishing new world awaits
Who is this turning up at the Music Tank event, Never Mind the Box Set: The Album Post-iTunes? Why, HMV's future-facing one-man knowopolis Gennaro Castaldo:
An audience member Gennaro Castaldo, head of press and PR at U.K. entertainment retailer HMV, disclosed that HMV customers will "soon be able to buy the physical [release] and find a digital file also waiting for them when they get home." He agreed HMV would need the labels' support for such a strategy.
Yes, Gennaro - presuming they've given all their details over to HMV. Or they could just go home and slip the disc into their computer and, why, they'd find a digital file waiting for them already. Given that ripping a CD is one of the easiest things you can do with a computer, is anyone really going to be bothered to hand over email details to HMV to save the no-effort?
2 comments:
A better system is the one Super Furry Animals did a couple of years ago: order the physical release online and get the digital files straight away.
Walk into the ground floor of the HMV in Leeds and there's pretty much no music there at all, just games and mobiles. A vastly reduced music section has been shoved into a corner upstairs with the DVDs.
They may as well just give up on the music side of their business.
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