Gorilla Vs Bear, RCRDLBL now part of a mighty empire

Buzzmedia (ne Buzznet) has apparently moved on from its self-imposed expansionist freeze, as it's bought up Gorilla Vs Bear to form part of the mighty beast.

Oh, but that's not all who are joining the boat. The press release says:

BUZZMEDIA (www.buzz-media.com), the Web’s fastest growing entertainment publisher, today announced the addition of six established and influential music sites, including PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL. Each of these web properties are market leaders in their respective areas of music coverage, and together connect with over five million fans every month.

Sensible purchases and/or confederation deals - if you had the money, you could do a lot worse. And Stereogum hasn't got noticeably worse since it joined the BuzzGang. So why do I have a little voice at the back of my head going "oh..."?