Even after years of having been abused and rebranded by Global and the previous owners, Dunstable's Heart FM is still held in high esteem by its local audience. They're, understandably, upset at the suggestion that their local station is going to be shunted off to the godforsaken hell that is checks paperwork Milton Keynes.
So far, the campaign hasn't progressed beyond the not-actually-doing-anything of a Facebook page, but the organiser is heartfelt:
Jo Dawkins, 39, of Pitstone, launched a Facebook campaign to halt the move. The web page now has more than 750 followers and is growing daily.
She is worried that the move could spell the end of all the local news the station normally reports on.
The mum also fears for the popular presenters who currently front the show.
It does demonstrate that the localness of the local stations is precisely what makes them special to the audience. Global may or may not take any notice of the Facebook page, but perhaps they should be listening to the free focus group they've got here.