So, how did the Prince album giveaway do for the Mirror? Pretty well, from the paper's perspective:
Their sales increased by 334,000 and 45,000 [for sister paper the Daily Record] respectively when compared with sales on the previous Saturday.
The Mirror hopes that people will have been so thrilled with the paper that came with the record that they'll be back for more Andy Capp and 3AM. Good luck with that, Mirror.
They're also convinced they've created something collectable:
According to the Mirror, copies of its Saturday issue have "become an instant collector's item" and the CD itself has "sparked a global bidding war" with copies "being touted for $22 - £14.60 - last night on the internet...
Perhaps. But you can pick it up for 99p right now. Which, to be fair, is still a profit - although the large number of 'no bids' suggests it might not have been such a canny investment after all.