Monday, August 09, 2010

Faithless. Or possibly Fiatless.

Faithless have done a deal with Fiat which lets them continue without a traditional label:

This Sunday, during Big Brother on Channel 4, a three-minute advertising break will be filled by a video for the dance group's new single "Feelin' Good".

The Italian car company have paid for the video which will not appear as an advert – a blue Punto Evo car will make a quick appearance however, it has been reported.
Faithless are clear they're doing this as an experiment, to see how this sort of thing might work.

The warning bell, though, is this:
The deal has been called a "prommercial" by an advertising agency.
A prommercial? Combining the word "promotional", which means to sell something, with the word "commercial", which means to sell something.


4 comments:

Mbop Promotions said...

Well it's better than infomercial!!

Anonymous said...

"The Italian car company have paid for the video which will not appear as an advert – a blue Punto Evo car will make a quick appearance however, it has been reported."

So it's not an advert because they say it's not an advert even though it's a music video promoting a single that they hope to sell and contains the car they're advertising actually in it. Perhaps they would have been better saying "The Italian car company have paid for the video which will not appear as an advert but will appear as two adverts in one"

Anonymous said...

To be honest, if we could all sit and listen to a new track from a top artist during an ad-break instead of:

'Have you tripped or fallen anywhere...'
'Go Compaaaaare, Go Compaaaaaare...'

I'd be much happier. Bring on Faithless, bring on the 'Prommercials'.

joko azhari widodo said...

Thank you, your article is very good

viagra asli
jual viagra
toko viagra
toko viagra asli
jual viagra asli
viagra jakarta
viagra asli jakarta
toko viagra jakarta
jual viagra jakarta
agen viagra jakarta
agen viagra
cialis asli
cialis jakarta
cialis asli jakarta
titan gel asli
titan gel jakarta
titan gel asli jakarta
viagra cod jakarta
obat viagra jakarta
obat viagra asli
viagra usa
viagra original
obat viagra
obat kuat viagra
jual cialis
toko cialis
obat cialis
obat cialis asli
obat kuat cialis
obat cialis jakarta
toko cialis jakarta
jual cialis jakarta
agen cialis jakarta
toko titan gel
jual titan gel
vitamale asli
permen soloco asli
maxman asli
vimax asli
viagra
titan gel
hammer of thor
hammer of thor asli
hammer of thor jakarta
hammer of thor asli jakarta

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.