Gordon in The Matrix: Bizarre goes mobile

Bless Gordon Smart - never one to overstate things:

TODAY I'm announcing the Bizarre App - the most exciting innovation in showbiz news since this column was launched.

Yes, Gordon wants to be popping into your pocket and is very excited.

To be fair, there hasn't been very much exciting innovation demonstrated by Bizarre since the column launched - although we did enjoy the Newton-era innovation of managing to libel people simply by publishing Robbie Williams song lyrics. Interesting that Smart doesn't feel the video sessions were more important for the site than what is, basically, just a different way of accessing the same content.

And wasn't the daily programme on SunTalk exciting for Gordon? Until the whole station was axed as an expensive flop, of course?