Earlier this week, Absolute Radio - which used to be called Virgin Radio and used to have listeners - announced its latest performance.
£4.3 million in losses for 2009. Oh, and nearly a third of the company's turnover vanished into the year.
But they can explain:
The national radio broadcaster blamed the combined effect of the recession and...Well, yes: recession, that's fair enough. It's hit everyone. You can't be blamed for the recession.
But there was an "and"?
...and a big decline in its audienceUm... isn't a radio station blaming a big decline in its audience for not doing well a bit redundant? Delivering audiences is your business, Absolute; it's not like people not tuning in is a factor beyond your control.