Yesterday, there were two schools of thought about the Beatles iTunes launch. Naturally, we were going with the cynical, won't make much difference line, while Gennaro Castaldo led the charge for this being a ground-breaking moment. A watershed. A Kennedy-in-Dallas moment. Gennaro foresaw a singles chart clogged with Beatles as far as the eye could see, for as long as recorded history could bear.
At first, it looks like Gennaro was right, judging by the Guardian's report:
British music-lovers are double-clicking their love for Hey Jude, Twist and Shout, and Let It Be.15% of the top 200? That's thirty tracks.
At the time of writing, Beatles songs have been available as legitimate paid downloads for just under a day. And already the Fab Four occupy 15% of iTunes UK's top 200.
That really would clog the top of the chart.
Except, to clog the top of the chart, you'd have to be near the top of the chart:
40 Hey JudeThere are some doubles because there's more than one instance of some songs in the iTunes store.
59 Twist and Shout
65 Let It Be
77 Here Comes the Sun
79 Twist and Shout
98 In My Life
99 I Saw Her Standing There
101 Come Together
109 A Day in the Life
123 Hey Jude
128 Eleanor Rigby
146 I Am the Walrus
147 Let It Be
154 Lucy in the Sky With Diamonds
155 A Hard Day's Night
160 Hey Bulldog
163 While My Guitar Gently Weeps
172 You've Got to Hide Your Love Away
176 Strawberry Fields Forever
183 Strawberry Fields Forever
184 With a Little Help From My Friends
185 In My Life
190 Norwegian Wood
192 Penny Lane
194 Sgt Pepper's Lonely Hearts Club Band
197 The Long and Winding Road
198 Here Comes the Sun
But let's just look at the top end of that chart - even with all the hype, they've not even managed to dominate the iTunes top ten. And only one song has managed to scrape into the Top 40.
Far from being long-awaited, it turns out that the response to The Beatles coming to iTunes has been a path largely beaten away from Paul McCartney's door.
Perhaps Castaldo was right, though. This does feel like a watershed moment. The day when The Beatles started to be just another band.
Now, that has been long-awaited.