Saturday, November 06, 2010

Murdoch's team looks at watch as MySpace relaunches

The big MySpace relaunch - which we think was probably the fourth or fifth time they've announced that they're now a music and entertainment site - has been more or less undermined by deep sighs from News Corp:

Chase Carey, News Corp's president, said the company was clear that MySpace "is a problem" after quarterly losses in its digital and other activities widened by $30m to $156m (£97m).

MySpace, now well overtaken by Facebook in popularity, has been relaunched as a music and entertainment network, but Carey – deputising for an absent Rupert Murdoch on a results conference call – said that "traffic numbers are still not going in the right direction". He warned that the site's performance was something "we judge in quarters, not in years".
Most observers seem pretty agreed that the current relaunch is MySpace's last throw of the dice; it can't be helping them that their family is stood at the side of the craps table yelling "you don't know what you're doing, we'll be out in the car waiting to drive you home in five minutes."

The real problem is for this MySpace to work, it's going to need to be fed with content by bands and other creative people. But if you were looking for a home for your content, and to build a relationship with fans, why would you throw your lot in with a social networking site whose owners can't even think of anything positive to say about it to investors?


3 comments:

Anonymous said...

This big post, which we think was probably the 4000th or 5000th time a random blogger followed the herd's narrative on Myspace...

Maybe you should actually check out the site instead repeating what you (and we) already read somewhere else.

Olive said...

Surely all Rupert has to do to save MySpace is put it behind a paywall? That's worked wonders for The Times.
I like anonymous. He's funny.

simon h b said...

@anonymous
Rupe... is that you?

I do visit MySpace. Probably three or four times a week; generally it's a great resource for finding the official website, Facebook or Twitter address for bands.

The trouble with your reaction is that if 5,000 people online are saying that MySpace is dying, that's probably a sign that MySpace is dying.

But, erm, sorry for repeating what the President of News Corporation said about his website. I really should rely on an anonymous comment, right?

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