They put the application in at the wrong speed

Yes, a stock 'wrong speed' joke can only hail some news relating to the mighty John Peel. In this case, news that Stowmarket Corn Exchange is to be remade as the John Peel Arts Centre.

You suspect that while he'd probably feel a bit shy and awkward about his name being slapped outside a building, this is exactly the sort of way he'd like to be remembered. Let's hope they have a lot of unexpected sounding noises in there.