Gordon Smart has churned out a list of "what I reckon will be big" this year, which he's called What the Smart money's on - how long has he been doing this and he's only just spotted the Smart Money pun?
Anyway, it's full of timid choices and clunking reasoning:
THE fairer sex are set to rule the charts this year - after being frozen out by the fellas in 2010.I've often thought that people who use the phrase "the fairer sex" - with the possible exception of Upstairs, Downstairs scriptwriters - should be locked in a cage with female kickboxers.
TINIE TEMPAH, PROFESSOR GREEN, PLAN B, TAKE THAT and JUSTIN BIEBER dominated proceedings last year but in 2011 girls are primed to make amends.
But, still, you have to admit he has a point. There were hardly any women artists last year with any success. If you ignore Florence and the Machine. And Alicia Keys and Rihanna. Oh, and Lady GaGa, Katy Perry and Susan Boyle. Pixie Lott, Ellie Goulding, Cheryl Cole and Katy Perry. But, you know, apart from all them.