Organisers of the Llangollen International Eisteddfod want to attract a "younger audience".
So they've, erm, sent for Lulu.
Jesus, how old was the age group turning up if Lulu's audience is going to bring it down?
It's not just Lulu, though - they've gone for McFly:
Mr Cousins said: "Llangollen attracts a healthy and varied audience every year.I would have thought the one thing you could have said with certainty about the Eisteddfod would have been it was one place where you were safe from aging boy bands. I think they've just dumped their unique selling point.
"With McFly joining our fantastic line up this year we expect a surge in our numbers of young audience members, taking our festival to new heights.
"This is a very exciting time for us."
He said organisers felt McFly were "just perfect" for the "coveted slot" to close the festival on Sunday, 10 July.