Staff from dwindling-computer-games giant Game have been spotted nipping into Tesco to buy Nintendo 3DS at silly prices, as they can still make a profit flogging them on in their own shops.
Sitting above the fray is HMV's Gennaro Castaldo:
"Some people may enjoy Game's discomfort on this or may feel they acted inappropriately, but others may consider the more valid question to be why another retailer made it possible in the first place," HMV PR boss Gennaro Castaldo told NowGamer.Boo-hoo-hoo, Tescos is undercutting us, a boo-hoo-hoo. Oddly, when HMV were flogging chart singles for 99p and throwing out catalogue albums for a pittance, I don't recall Castaldo worrying that they might have been devaluing records. But then it was only independent record shops that were being driven to the wall then, wasn't it?
"Perhaps we should all ask ourselves whose actions ultimately created the greater potential to devalue what is a wonderful piece of new technology that we should all be working hard to support?"
HMV could pop into Tesco to top up its stock of 3DSes, but it's probable that they can't afford to do it.