Saturday, March 26, 2011

MySpace: The herd departs

You know the problem with herd instincts? They tend to lead to herding.

So it is with MySpace - or Myunderscoreunderscoreunderscore as its logo would have it - as visitors vanish faster than that pile of cash Rupert Murdoch gave them:

There were almost 63 million users of MySpace in February 2011, down from more than 73 million.

Year on year the site has lost almost 50 million users, down from close to 110 million in February 2010.
MySpace are busy trying to spin this as good news:
MySpace boss Mike Jones has been putting a brave face on the falling numbers.

He said the site is no longer a social network and is instead an "entertainment destination".
Well, you can change a railway station into an art gallery, but if nobody comes to look at the pictures you're still sunk, aren't you?

1 comment:

Anonymous said...

c'mon. be fair to them. they're just refining their audience. it was what the lovely Mr Murdoch signed up for. right?

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