Vevo - here we go

Apparently Vevo had never actually launched properly in the UK. It has now.

And, quite clearly, isn't going to be wasting money throwing it down the MySpace hole:

"When News Corp ring you take the call," [Chief executive Rio Caraeff] said, adding that there are no talks or plans involving MySpace on the table. "We are focussed on executing our current business model and not getting distracted."

Actually, News Corp called round ours last night, trying to offload MySpace (they were also selling dusters and buckets). I hid behind the sofa.