About Bera, with a sore head

I'm not entirely sure that, when asked why you make music, the reply "I was born into the business" is one you want to hear from a sixteen year-old. Really? It's not that you're driven, or love music, you've just gone into the family business?

It seems a plausible explanation for Bera, though, who at the age of 16 talks about making music like his mummy was a press pack and his papa was a Rolling Stone. Well, not a Rolling Stone, more, perhaps a Tigerbeat:

“I’ve been in this business since my childhood, and I’ve been trying to get as much information as I could from every relationship. Even though some of my projects didn’t work out, they still gave me a lot of experience,” says Bera. “As you know, ‘what doesn’t kill you makes you stronger,’ right?”

As you know.

He's sixteen, and already dead-eyed-talking about "trying to get as much information" from "relationships".

“I have a really cool relationship with [label Georgian Dream], we’re friends before anything. I respect them a lot and they respect me for who I am. They know what I can do and what I can’t and I know it too. I’m not trying to do Michael Jackson, Usher or Chris Brown… My first role on stage is to be natural and sincere,” says Bera.

No, he really is a person. This might sound like the sort of thing you'd expect a computer-generated J-Pop star to have had programmed into their 'interview response' file, but Bera is flesh and blood.

He's asked about longevity:

“It all depends on the consumers, on my fans. I’m thankful for what I have today, for what I get from them and I’ll be grateful forever,” says Bera. “Even if everything ends tomorrow, I will know that we made it, because people already gave me so much love and emotions.”

Yes, he really does describe the people who like his music as "the consumers".

Did I mention he was sixteen? Normally with teen stars, you worry that the music industry bullshit will swallow them whole and spit them out. With Bera, it's the reverse: he appears to have swallowed the bullshit and is now doing the spitting out.