Kronenbourg 1664 has been getting bands to record slowed-down version of thrashy, punky songs. Unfortunately, nobody thought through getting the current iteration of the Dead Kennedys to record Too Drunk To Fuck. For a beer advertising campaign.
Drinks industry marketing watchdog the Portman Group, which operates a self-regulatory code of practice, received a complaint about the promotion and the use of the track.No word yet from the group which regulates the Punk Industry on charges that working for an expensive lager company brings The Dead Kennedys into disrepute.
The Portman Group's independent complaints panel said that while Kronenbourg had not "set out to promote irresponsible drinking", nevertheless the "track name and lyrics referenced drinking to excess, thereby associating the brand with immoderate consumption".
It added that this represented a breach of its industry code, which bans alcohol promotions from "encouraging irresponsible or immoderate drinking".