Gennaro Castaldo Watch: Talking up the DVD

With so much of HMV's business turning to sludge, it's not surprising to discover Gennaro Castaldo over on Sky News, trying to talk up one part of their offering:

Research suggests that spending habits have changed, but Gennaro Castaldo, from HMV, insists there is still a market for the DVD.

"People still buy - often for other people - and particularly at Christmas time when nearly 40-50% of our sales are generated.

"And more often than not they want to get something physical and tangible as well, so we shouldn't write traditional media off for many years to come," he said.

Well, it's great that there's still some sort of market. But - like advocaat, wrapping paper and sprigs of plastic holly, if most of the trade is done one month a year, is there much of a business trying to sell the same product the other eleven months?