NME plummets again

Latest music magazine circulation figures are in, and - once again - they're grim for the NME, down below 30,000.

Here's the list, with change compared to the same period last year:

The Fly: 100,386 ; -7.2%
Kerrang! : 43,033 ; -2.2%
Mojo : 87,262 ; -4.8%
New Musical Express : 29,020 ; -14.3%
Q : 80,418 ; -10.1%
Top of the Pops : 98,030 ; -6.4%
Uncut : 66,004 ; -10.9%

In sheer number terms, the falling away of Q's audience is noteworthy, too. But look at the gap Kerrang has opened up over the NME (or, more accurately, has managed to hold onto) - K! now selling 50% more than the once impregnable NME. Putting on new readers would be a big ask, but surely something must be possible to quell the vanishing audience?