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Absolute clones Frank Skinner show
This sounds like a really, really terrible idea: Absolute is going to take the Frank Skinner show and run it on all its themed radio stations, just with different music. MediaGuardian explains:
Skinner's Saturday morning show between 8am and 10am will be broadcast an hour later on Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock.Isn't the main point of listening to a radio show the interplay between the presenter and the music they're playing - that's what makes a show work, isn't it? Doesn't this simply turn Skinner into a one-man Adrian Juste*, lobbing out-of-context jokes between songs he's not even listening to?
The programme will be re-edited so that most of the words remain the same but the tunes will change depending on which station you listen to. So saying "I really like Frank Skinner but I just don't like the music" will no longer be an excuse for not tuning in. At least, that's what Absolute Radio bosses hope.
* - technically, Adrian Juste was one man.
1 comment:
This is the same Frank Skinner who makes a point of playing one Fall track a week? Maybe they'll thematise that bit too, in which case I can't wait to hear what Classic Rock pick out.
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