The superclash - Booker Shortlist, Mercury and GQ Awards all happening around the same time - was going to create a loser. And that would be the GQ Awards. Guess which one Gordon went to?
He did manage to get a scoop, though:
YOU might imagine a summer holiday for Bono involves sleeping in an oxygen tent at Cannes or counting his collection of hats.Yes, in return for the hire of an ill-fitting dinner jacket, Gordon got a story that Bono has a bought a doggy.
But at the GQ Awards last night the U2 frontman confessed to a far less glamorous activity — walking his new pet dog around Dublin.
Here's the painful list of winners for the prize, awarded by a magazine that some of you might remember from the 1980s:
International Man – Bradley CooperYou would have to agree; George Osborne is every bit as good a politician as Keith Richards is a writer.
Lifetime Achievement – Duran Duran
Woman – Lara Stone
Band – U2
Sportsman – Rory McIlroy
Politician – George Osborne
Designer – Tommy Hilfiger
Actor – Benedict Cumberbatch
Solo Artist – Tinie Tempah
Music – Hugh Laurie
Writer – Keith Richards
TV Personality – Professor Brian Cox
Comedian – Rob Brydon
Chef – Heston Blumenthal
Editor's Special – Bill Nighy
Tanqueray Most Stylish Man – Matt Smith
Help for Heroes – The Armed Forces
Inspiration – Mario Testino
Surprise Award: Man of Next Year – Lord Sebastian Coe