For reasons we can only speculate about - tax loss? hubris? the enacting of a bet? the loss of a bet? - MC Hammer claims he's launching a search engine all of his very own.
The rapper-turned-entrepreneur (after some late-90s difficulties) said a search would render not just direct results, but also information on possibly related topics. Its tagline is: "Search once and see what's related."So like all other search engines, then. But certainly an interesting competitor to Google in about 2001.
The name Hammer has gone with is WireDoo. Unfortunately, that's what you get when a dog eats string, isn't it?