Gordon in the morning: Those who fail to learn from Michael Jackson tribute concerts are doomed to repeat it

There's nothing wrong with the idea of a tribute concert from Amy Winehouse. There's nothing wrong with staging it to raise money for the uh, you know, that charity thing.

But surely people have learned by now that the way to destroy an event is to oversell it before it's organised?

THE Amy Winehouse tribute concert later this year is taking shape.
[...]
Mitch is talking to TV companies about airing the show and is considering making it pay-per-view, so it makes as much cash as possible.

[A source said] "Big artists will be booked from both sides of the Atlantic so people will want to see it. It will be a huge event."

I hope it is a huge event; I hope it does raise loads of money. But surely we can all agree that this sort of trumpeting before anything is signed runs the risk of over-hyping expectations and can end up with what would be a great event looking like a shadow of the early promise. Nobody wants that.