This week's Music Week catches up with Ed Parkinson. Ed is UK director of Viagogo, who last week Channel 4 made one of the focuses of their Dispatches investigation into the secondary ticket market.
Ed is keen to reassure the world that everything is fine and above board.
But what of that massive pile of credit cards sitting about in your offices, Ed, asks Music Week. He can explain that:
"That practice was really misrepresented by the programme," he said. "We have historically purchased a number of tickets [this way].Is that clear, then?
"Predominantly, we offer customers a guarantee that if a seller [fails to] get them a ticket, we'll give them their money back or provide a replacement.
"Having a small number of tickets in stock helps us fulfil that guarantee. If they're not used they do get sold on - sometimes at a profit, sometimes at a discount."
It's not that ViaGoGo pretends to be individual buyers in order to purchase tickets which they can then sell on at a hefty mark-up.
It's simply that ViaGoGo pretend to be individual buyers in order to purchase tickets which they will then seel on at a hefty mark-up if nobody else provides them with tickets to sell on at a hefty mark-up.
And how can that be in any way questionable, because the company have done this "historically". And, besides, they have a "guarantee" which they have to fulfil. Which makes it okay, yeah?
[Cheers to @Pedro_Dee for the tip]