Warner Brothers introduces a brilliant new service for 1996

Hey - do you have a DVD that you'd like to put on your computer?

Great news: Warner Brothers have invented a brilliant new service for you, that's easy, quick and cheap. Apart from cheap. And the easy bit. It's not exactly quick, either. Public Knowledge explains:

The head of Warner Home Entertainment Group thinks that an easy, safe way to convert movies you already own on DVD to other digital formats is to take your DVDs, find a store that will perform this service, drive to that store, find the clerk who knows how to perform the service, hope that the “DVD conversion machine” is not broken, stand there like a chump while the clerk “safely” converts your movie to a digital file that may only play on studio-approved devices, drive home, and hope everything worked out. Oh, and the good news is that you would only need to pay a reasonable (per-DVD?) price for this pleasure.

That's right, you'll have to go to a professional outlet to have your DVDs ripped. For a small fee, of course.

I think we must tip our hats to Warners, for coming up with a process to digitise a DVD that actually is more complex than obtaining the thing physically.