Gordon in the morning: The Wanted against nakedness

Inevitably, given their profile, the world is now being softened up for a bunch of clothes supposedly designed by The Wanted.

Because The Wanted have a really distinctive style, don't they?

Even Gordon manages a decent snort of derision:

Which is good news for fans of checked shirts and faded denim jeans.

So, why would they be doing this now? Apparently, it's because they met Tommy Hilfiger last week.

So, you meet Hilfiger and decide to copy him by designing clothes? Could someone please arrange a meeting between The Wanted and Buzz Aldrin, please?

A source says: “They are also inspired by the massive success of Jay-Z and P Diddy’s clothing ranges."

And what part of that success is it that inspires? The ability to connect more closely to fans by shaping a distinctive visual style? The chance to show you have talents that stretch beyond your core work?

Don't be silly:

"It could be a great money-spinner.”

The only success that mattters.