Lan Del Ray is being paid to promote the new Jaguar F-Class (I think that must clear up any lingering confusion about what market segment she's been targeted at). It's not clear what Gordon is getting out of handing over a swathe of space for marketing blurb:
IF you had to choose a singer to be the face of a fancy new sports car, Lana Del Rey would definitely be up there.Whatever you might think about Del Ray, would you really think of her as the go-to guy for authenticity? Did Jaguar do a quick google before drawing up the contract?
The gorgeous, pouting star has signed a six-figure deal with Jaguar to launch their amazing new F-Type. At the very least she’s getting one for her garage too.
Adrian Hallmark, Jaguar’s global brand director, said: “Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”