Wednesday, August 22, 2012

Gordon in the morning: Consumed by a Jaguar

Lan Del Ray is being paid to promote the new Jaguar F-Class (I think that must clear up any lingering confusion about what market segment she's been targeted at). It's not clear what Gordon is getting out of handing over a swathe of space for marketing blurb:

IF you had to choose a singer to be the face of a fancy new sports car, Lana Del Rey would definitely be up there.

The gorgeous, pouting star has signed a six-figure deal with Jaguar to launch their amazing new F-Type. At the very least she’s getting one for her garage too.
Adrian Hallmark, Jaguar’s global brand director, said: “Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”
Whatever you might think about Del Ray, would you really think of her as the go-to guy for authenticity? Did Jaguar do a quick google before drawing up the contract?

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