Sunday, August 05, 2012

Who will take up the mantle of second-least-watched TV channel in the land?

Did you know NME TV vanished from the EPGs of our nation back in January? It's passing was low key, like a old soldier who'd lived a good life slipping away quietly in the night. I only realised it was gone when I was filling out an NME survey yesterday and realised that they weren't asking about the TV channel at all.

It's demise comes as no surprise - last year intensive research by Broken TV found it to be the second-least popular TV channel in the country.

So, with NME TV now apparently having made space for something called BuzMuzik, what station is replacing it in the nation's withheld affections?

Happily, Broken TV have produced an updated list of least-watched channels. (The methodology, in short, is to add together the audiences for top ten programmes on the 223 BARB counted channels for the last week of April, May and June, and then divide by 30 to get a figure for the average of the best-performing programmes on the channel.)

So, what do we discover? The bottom fifty is cluttered with music channels - Smash Hits puttering along with 12,500 viewers, for example; Kerrang just keeping ahead of Euronews down at 193; Scuzz and MTV Rocks fighting it out to be ignored by the largest number of metal fans with 9,700 and 9,470 viewers respectively.

But what at the very, very hard bottom of the list?

MyChannel is the least-bothered network in the land, with an audience of 4,170. But in the NME's old position of second-least watched channel is - of course - Q TV. 5,100 viewers, which does mean it welcomes 150 more bottoms - a whole 300 buttocks - onto sofas than NME TV was gathering in. But unfortunately, that's 250 fewer (viewers, not buttocks) than it was managing in 2010.

At the top end of the list, 4Music has dropped out the most watched fifty channels, but the R&B network Starz has taken its place as The Only Music Channel With An Actual Audience. (Also, that of all the UK TV portfolio, Yesterday's mix of Summer Wine and Nazi docs has made it the golden child.)

There's a lot more to enjoy in the tabulated data - go and have a look on Broken TV. Go on.


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