According to TV Scoops, the X Factor's return performed a bit like the average X Factor winner - did alright, can hold its head up, but doesn't really look to have much of a stellar future ahead of it:
'The X Factor' 2012 launched with an average of 8m (excl +1) last night, the programmes's smallest launch audience since 2006.— TV Scoops (@tvscoops) August 19, 2012
The share was also the lowest since 2006, apparently, so it wasn't just that some of the audience stayed outdoors barbecuing their children; those people who were indoors were tempted away by Indiana Jones And The Destruction Of Franchise Goodwill on BBC One.
UPDATE: The MediaGuardian figures are little brighter for ITV:
The X Factor's peak of 9.9 million represented a 46% share of viewers, while the 8.7 million for the whole 75-minute show, 42% of viewers, gave it double the audience share of any other programme.