Yesterday, we were cutting through BHS to get to the other side of the mall, and out the corner of my eye I spotted a display using Reggie Yates to sell trousers.
I'm a little ashamed to say I laughed out loud.
One of the assistants looked a little crestfallen.
Clearly, this piece of negative reaction has set off a chain reaction, as less than 24 hours later the BBC has announced that Reggie Yates is leaving Radio One.
Yates is giving up his watch on The Chart Show, with Jameela Jamil being given the slot. For younger readers, "the chart show" is a programme where the records that manage to sell more than one or two copies in a week are celebrated.
Dan and Phil - who are "YouTube sensations" are being brought in for the request show. They might be good, but I'm struggling with the idea that 'good on YouTube' is synonymous with 'good at two hours of live radio'.
Taking over the mantle of the Sunday night Radio 1 Request show are YouTube sensations Dan and Phil who will have a brand new fully visualised show between 7-9pm, interacting with listeners and playing the music they want. This brand new show along with the last hour of the charts will make Sunday evenings a fully visual experience on Radio 1 from 6-9pm.If it's a "fully visual" experience, isn't that a problem for people who choose to listen to radio on the radio?
One interesting point: Sara Cox is moving back to daytime to provide maternity cover for Fearne Cotton. She's been on Radio One for 13 years now, and is only a year younger than Chris Moyles. I think we should all toast her survival skills.