Tuesday, November 20, 2012

AC/DC give in; join the modern world

If you read the round-ups of what's popular on the site, you'll know a perennial favourite item is AC/DC's firm holdout against iTunes:

“We don’t make singles, we make albums,” [Angus Young] told the Telegraph. “We believe the songs on any of our albums belong together. If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album. We don’t think that represents us musically.”
Apparently, they've had a bit of a rethink. Look at the front page of their website:
That's not just a sly, quiet recanting. That's a proud, pounding reverse. Not simply eating their words, but ordering a big plate of seconds and eating those words too.

To an outsider, it might look like they've achieved nothing by not being on iTunes for the last half-decade other than missing out on a half-decade of sales (albeit of individual songs rather than albums.)

But why now? What has made them change their mind? Apple hasn't shifted. I guess that there's only a couple of weeks until the current release of iTunes is replaced by the new one and...

ohmygod - that's it, isn't it?

AC/DC were just waiting for iTunes to go up to 11.


5 comments:

paul wells said...

"We believe the songs on any of our albums belong together"

Ah, so that's why they've never licenced an AC/DC Best Of album then. Oh, wait a minute...

paul wells said...

Ah, apparently they've never released a 'best of'. Which is weird as there's one for sale on amazon right now. Oh well. I'll just go crawl back in my hole.

paul wells said...

But they did release the soundtrack to Iron Man 2 which is effectively a Best Of. Sorry, I'll shut up now.

Chris Brown said...

And they never told people not to play their songs on the radio individually. And when they played live they didn't play each album in its entirety. You get the picture.

adhe donat said...

Thank you, your article is very good

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