Tony Cregan had been managing HMV in Derry when the brilliant minds who had restructured the chain suddenly realised they didn't know what they were doing and closed the place down.
Cregan, being enterprising, and understanding the local market, reckoned this would be an opportunity, bought an empty retail unit, and opened up a new record shop.
Cheekily, he branded it HVM. (I really wish I could tell you he sent out press releases from Castalro Gennado, but he didn't.)
Were HMV's new owners Hilco delighted to see one of the people they no longer wanted doing well in a market from which they had chosen to withdraw?
Of course not:
In a letter from its legal team it warned Mr Cregan that he was causing confusion in the minds of the public that the business "is associated with or connected with that of our client".You know what else harms goodwill towards HMV? HMV behaving like asshats. In fact, that probably does far more damage to any feelings of goodwill towards HMV, given that they've come across as humourless and bullying on a national level.
The warning added: "The continued presence in the market of your business operating under the name HVM has caused and will continue to cause substantial damage to our client's reputation and goodwill."
Rather than get into a legal battle, Cregan has simply turned the sign upside down and rebranded as WAH.
Funnily enough, an identical thing happened to a woman who took over a defunct Woolworths.