Bob in space

I'm a little lost about this story:

The singer and campaigner Bob Geldof is to travel into space as a passenger on a commercial space flight.

Space Expedition Corporation (SXC) is hoping to launch 100 people into space in 2014 at the cost of $100,000 (£64,000) per ticket.

Isn't this just "very rich man plans terribly expensive joyride in break from lecturing people about poverty"? Or am I missing why this is actually news?