We’re looking at ways of writing ‘Kanye West,’” he said. “What does ‘Kanye’ and ‘Kanye West’ look like written down?”It's possible this suggests he isn't bothering to bring his strongest approach to the job - "that bloke out of Keeping Up With The Cardigans wants a logo? How about we write his name down? That'd do it."
Even so, it's like discovering Gainsborough has signed on to rework the Laughing Cow brand.
Kanye talked with Saville about Cassandre’s 1961 logo for Yves Saint Laurent. “He said to me: ‘You’re Cassandre’,” Saville said. “He wants a YSL”.Surely the kindest thing to say to this is "Kanye, you are not Yves Saint Laurent. You might want to have a think about Chris Ayer's work for Chuck E Cheese."