Jennifer Saunders, who helped to create Viva For Seven Months Before The Empty Theatres Forced Closure, the Spice Girls jukebox musical, feels it was culled because of the press:
She tells the Bbc, "I felt there was a certain group of journalists who... were told by their editors to be nasty about it."Unlucky. Journalists. World recession.
Saunders also thinks the world economic crisis was the blame for the show's failure, adding, "It came right at the recession time and I just thought it was unlucky in a way."
All those things.
Also, being a dreadful idea poorly executed doesn't help.