Gennaro Castaldo Watch: Softcore porn is business

Ah, we hadn't heard from Gennaro Castaldo since he left HMV. He did leave HMV, although he hasn't updated his LinkedIn profile. Perhaps like other parts of the HMV social universe, the password was handed to an intern and never surrendered?

Anyway, you can't keep a good thought-wrangler down and we've got the first sighting of him in his new home, defending porny pop videos for new employers, the BPI.

He appeared on ITV news:

Explicit music videos should be made available to the public in a responsible age-appropriate way but should not be banned completely, Gennaro Castaldo of the British Recorded Music Industry told ITV News.

Now, obviously, there are music videos which are explicit because the music they represent is explicit - and banning things is bad. I guess that far we can go with Gennaro.

The problem, though, is that the music industry is using sexist sexy videos for songs they're aiming largely at kids. That's what we need to talk about, surely, and the conversation Gennaro didn't seem interested in having:

"We have been speaking to digital service providers about whether they could introduce age-based filters. That could be one way of solving this problem," Mr Castaldo said.

"Rather than trying to stop content by banning or censoring it, it’s about how to make it available in a responsible fashion."

You see? The problem isn't the music industry selling Robin Thicke by getting women to show their tits, it's the fault of "digital service providers" for not stopping kids from seeing it.

This is similar to the way that guns don't kill people, it's people failing to have bulletproof skin that kills people.

But, hey, just to drift further from the point, maybe a spot of meaningless cultural relativism could help?

Mr Castaldo said the industry takes the issue extremely seriously, but pointed out that "values move" on and that "back in the 50s, people were scandalised by Elvis Presley."

Yes, Gennaro. Values move on. Back in the 70s, people thought it was okay to sell any product - cars, nuts, shock absorbers - by sticking a woman in a bikini into an advert. We've moved on from there. When will the BPI join us?