Monday, November 04, 2013

Radio One will be saved by, er, rebranding 60 Seconds on BBC Three

Radio One is suffering something of a decline in listening - in part because Chris Moyles' departure took a chunk of audience who weren't core, but still counted; in part because young people have their phones and Twitter Music and cassette tapes and have no need to listen to radio at all.

Time for a fightback. MediaGuardian's got the plans:

The BBC's director general, Tony Hall, has also indicated he wants to see more collaboration between the station and its similarly youth-oriented TV sibling, BBC3, including the rebranding of BBC3's news as a TV extension of Newsbeat.
"Hey, kids, put down your Spotify playlists, because this radio station has a news bulletin the same as the one that interrupts American Dad marathons."

Here's what Hall said when in front of the Commons media select committee:
"One of the areas I want to develop is how BBC3 and Radio 1 can work much more together, with Radio 1 concentrating much more on music and BBC3 on other genres," Hall said. "We have a news service on BBC3. We don't call it anything, yet we have Newsbeat on Radio 1. Why not take Newsbeat and run that across the two? The controllers of BBC3 [Zai Bennett] and Radio 1 have more work to do to see how together these two channels, stations, can [find] a younger audience."
Pssst, Tony... your news service on BBC Three is called "Sixty Seconds". It's been called that since before there was a BBC Three. Still, twelve years isn't much time for that name to stick, is it?

The other big plan is for a Radio One channel on iPlayer. This idea - that digitally, a Radio One TV service would be possible - is even older than Sixty Seconds; it was part of the original proposals for BBC Digital services back in the early 1980s. Still, baby steps, eh?

1 comment:

James said...

"this radio station has a news bulletin the same as the one that interrupts American Dad marathons."

I 'LOL'd, as I believe they say on Radio 1.

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