Friday, November 15, 2013

We're past peak GaGa

I don't think anyone's surprised that Lady GaGa has moved past her peak, but some American analysts have been caught out by the speed of the decline:

Lady Gaga's new album ARTPOP is predicted to sell an estimated 260,000 copies in its first week of sales in the US.

The new figures come after industry experts predicted an initial pre-release forecast of 300k-350k.
Born This Way sold over a million copies in the first week; that was helped out by a 99cents deal at Amazon, but even if you strip out all those Amazon sales, Artpop has managed about half of what Born This Way did.

Which is the answer to the question "why is Lady GaGa suddenly turning up doing all sorts of interviews she'd have politely declined a year ago?"


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