Monday, November 04, 2013

YouTube Music Awards

There are rush-hour Underground Circle line trains which are less overcrowded than the music awards season, so the arrival of yet another set of prizes is less a cause for celebration than the organisers of The YouTube Music Awards might think.

Here, lifted from Hypebot (who sat through the live-streamed event and deserve a medal of their own for that dedication to duty) are the winners:

Breakthrough of the Year
WINNER: Macklemore & Ryan Lewis
Kendrick Lamar
Naughty Boy

Response of the Year
WINNER: Lindsey Stirling and Pentatonix, "Radioactive"
Boyce Avenue (feat. Fifth Harmony) "Mirrors"
Jayesslee, "Gangnam Style"
ThePianoGuys, "Titanium/Pavane"
Walk Off the Earth (feat. KRNFX), "I Knew You Were Trouble"

Innovation of the Year
WINNER: DeStorm, "See Me Standing"
Anamanaguchi, "Endless Fantasy"
Atoms For Peace, "Ingenue"
Bat For Lashes, "Lilies"
Toro Y Moi, "Say That"

YouTube Phenomenon
WINNER: "I Knew You Were Trouble"
"Gangnam Style"
"Harlem Shake"
"Thrift Shop"

Video of the Year
WINNER: Girls' Generation "I Got A Boy"
Demi Lovato, "Heart Attack"
Epic Rap Battles Of History, "Barack Obama vs Mitt Romney"
Justin Bieber (feat. Nicki Minaj), "Beauty and a Beat"br> Lady Gaga, "Applause"
Macklemore & Ryan Lewis (feat. Mary Lambert) "Same Love"
Miley Cyrus, "We Can't Stop"
One Direction, "Best Song Ever"
PSY, "Gentleman"
Selena Gomez, "Come & Get It"

Artist of the Year
WINNER: Eminem
Epic Rap Battles Of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
Taylor Swift
The most notable surprise here is that Harlem Shake was only this year - and yet already mention of it sits alongside 'chocolate coming off the ration' and 'that bloke blowing the candle out on the first night of BBC Two' in the distant past.

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